Empowering women entrepreneurs to scale with confidence.
when ambition meets strategy
To scale and grow your business sometimes requires change, and that can be scary. So with a blend of my experience, insights, and business awareness, I’ll guide you in designing a business model that fits you and the lifestyle you want to live. Welcome to a judge-free and safe space to be uniquely you!
transform overwhelm into confidence while scaling your business.
You're not alone. The journey of shifting from various services to a profitable product suite can seem intimidating. But with the right strategy, it’s not just possible—it’s inevitable.
Leveraging a scalable product suite involves more than just a change in what you offer—it's about transforming how your business operates.
This shift allows you to serve more clients and increase profitability without sacrificing the quality and personal touch that set you apart.
Convert your expertise into scalable services + Products
Transforming your expertise into scalable products can seem like navigating uncharted waters, but it's a journey that can redefine the potential of your business.
From one-to-one engagements to sequenced scalable solutions that include courses or group programs that sell and free you up to focus on what you love.
Pioneering Scalable Success for Thought Leaders and Industry Experts
Empowering Your Growth
At Essential HER, we are dedicated to redefining excellence for thought leaders and industry experts who aspire to exceed traditional business boundaries. We recognize that the path to transformation and broader impact lies in a well-architected sequenced product suite—where every course and every program is a strategic step toward scalability.
You've mastered your craft, and now it's time to amplify your reach without compromising the heart of what makes your brand unique. Transitioning to a scalable business model doesn’t just expand your influence; it enhances your operational freedom, allowing you to focus on innovation while your thoughtfully designed product suite works for you.
01
Revenue Psychology Session™
You’re making money, but your numbers aren’t adding up like they should.
In this strategic 90-minute session, we’ll uncover the hidden revenue leaks slowing your growth and leaving thousands on the table. Using pricing psychology and profit mapping, we’ll pinpoint $50K–$200K in recovery potential you can shift into profit now, not later.
For service-based entrepreneurs already earning $25K+/month who are ready to stop working harder and start optimizing smarter.
02
Cashflow to CEO™
You’re not new, but your business model is maxed out.
This 3-month private consulting container helps you clean up the chaos, stop over-customizing everything, and finally step into your CEO era.
Together, we’ll design a value-based offer suite, build simple backend systems, and shift your pricing and positioning so you can scale to consistent $10K+ months, without doing more.
For service providers earning $3K–$8K/month who are ready to stop trading time for money and start running a business that works.
03
Revenue Reset™
You’ve built a successful business, but now, it’s time to scale without you being the engine.
Revenue Reset™ is a 3-month high-level consulting container that helps you eliminate bottlenecks, restructure your team, and build scalable revenue streams that don’t depend on your daily involvement.
You’ll walk away with an optimized offer suite, a data-driven launch plan, and a CEO dashboard that puts you back in control of your time and income.
For women making $200K–$600K/year who are ready to scale past $100K+ months with clarity, confidence, and autonomy.
For the business owner who prefers to learn at their own pace.
Seeking to enhance your business and discover the essence of growth and scaliability? Dive into our premier blog, your go-to source for mastering all aspects of business growth strategies.
WHEN I'M NOT A CEO, WHO IS LATRAILA?
Wife & Mom
I'm one of the lucky ones. I found my best friend in my husband. We share a passion for the same things, and our conversations are always filled with laughter. He truly understands me, and his presence in my life brings warmth and love. We have three boys, well young men ages 21, 20, and 17. I'm the mom that builds relationships with their teachers, set to-do task straight on their calendars, and still makes a big breakfast whenever they have a first day of something whether it's school, new job, or new hobby.
Christmas Fanatic
As soon as November arrives, my house is filled with the spirit of Christmas. I love decorating EVERYTHING, and our collection now includes five Christmas trees. But it's not just the decorations that bring me joy. As an operations enthusiast, I manage all the gift lists and requests for the entire family on a dedicated Asana board. And when it comes to meal planning, I take it as an opportunity to have fun and get creative, preparing dishes that we only enjoy during the holidays.
Book Worm
I love historical romance novels. I've always read them with my mom when I was growing up. But I also love what my son calls "smut." 🤭 All I need is a good book and my favorite cup of tea, and I call that a good time. When time permits, I could read about 3 full books a week.
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